Lighting Up the Dance Floor: Why We Funded Fuego
Dorm Room Fund is excited to announce our investment in Fuego, a sneaker brand that is revolutionizing dance footwear. Fuego has created a dance sneaker engineered for both the dance floor and day-to-day street wear.
Fuego’s founder, Kevin Weschler, is a Wharton MBA who came up with the idea for a dance sneaker after taking Salsa lessons in Brooklyn. He saw the need to replace outdated dance shoes, which are inconvenient and can’t be worn outdoors on the street. Not only did Kevin hate having to always carry his shoes around, he also wasn’t a fan of wearing antiquated, formal-looking shoes on the dance floor. Dance shoes needed a refresh. Many dancers skip dance shoes altogether and choose to dance while wearing normal street shoes. This is especially the case for hip-hop and dance fitness. However, the traction in these shoes makes it hard to pivot and turn…
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Written by Ryan Morgan, Dorm Room Fund Partner (Philly).
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